The brief was to create a logo for a starting up Travel Company called Travel Bliss. It was to stand out from their competitors by a long shot and it was post to give the feel of a relaxing and also upmarket reassurance to the potential customer.

The idea behind the logo that I have created was with the element of the yin and Yang, the idea of relaxation and to become one with yourself. Through that process of creating a logo it started to look like a signature, like someone has just signed off on a bottle of wine and is waiting for it to be served, showing the relaxation of the holiday the type should be more relaxed and not too corporate.

I believe I’ve came up with a solution that fits the brief and all aspects of what it is asking. It is truly a bold move and it would stand out from the competitors like Thompson.